Notes on the two-front AI transformation.
Frameworks, field notes and points of view on agent experience, AI visibility, and rebuilding GTM operations around human and agent teams.
The Agent Operating Model: An Architecture View for GTM
The architecture of agentic systems is starting to look more and more familiar. Spend enough time in ChatGPT, Claude, or Gemini, and you see…
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Everyone Says Redesign the Work. No One Says How.
AI has spread quickly across the enterprise. Measurable business value hasn’t. While AI adoption has become widespread across most organizations, most have not yet…
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Your Buyer Asked AI. What Did It Say About You? The Four Gates of AI Visibility.
For the last decade or more, managing online visibility was a consistent discipline. A buyer searched, a search engine ranked pages, and marketing worked…
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One Disruption, Two Fronts: Agents Have Joined Your Marketing Team, and Your Buyer Brought One Too
AI has disrupted B2B marketing from two directions simultaneously—agents are beginning to do marketing's work inside of the organization and agents are entering the…
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