AX Mechanics — Agent Experience Mechanics
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Agent Experience Mechanics

Agents have joined your team.
Your buyer brought one too.

Navigate the two-front AI disruption with strategy, implementation, and agent experience designed for modern B2B organizations. The future isn't just better marketing & selling—it's better buying.

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The web changed how humans interact with businesses.
Agents are redefining both sides of every buying interaction.

Inside

Agents have joined your workforce.

GTM organizations aren't just adopting AI — they're adding digital teammates. Success requires redesigning workflows, operating models, and the people, process, data, and technology that enable humans and agents to work together.

What you'll build
AI strategy and transformation roadmap Business capability mapping Workflow redesign AI operating model Agent-ready people, process, data & technology
Agents inside the marketing workflow
Outside

Your buyers are bringing AI agents.

Discovery is no longer a human-only experience. Buyer agents now research vendors, evaluate content, compare solutions, and increasingly influence — or even execute — purchase decisions. Your digital ecosystem must be designed for both people and the agents acting on their behalf.

What you'll build
AI visibility Agent Experience (AX) Agent Experience audits Continuous optimization
Buyer agents traversing your digital ecosystem

Growth belongs to organizations that make buying easier.

We help GTM organizations build the teams, systems, and digital experiences that enable buyers—and their agents—to buy with greater speed and confidence.

Two-front transformation

How we help

Four services
For CMOs & customer leaders

AI Strategy & Transformation

We find where AI creates the most value in your marketing, sales and service work, then redesign that work around people and agents.

CAMPAIGN PLANNING & ACTIVATIONACCOUNT INTELLIGENCE & ABXCONTENT OPERATIONSPERFORMANCE OPTIMIZATIONPERSONALIZATION & LIFECYCLEGTM OPERATIONS
↳  Agent-Ready Diagnostic ↳  Human + Agent Work Engineering
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For CROs & revenue leaders

AI-first GTM Engineering

We re-engineer your revenue engine so people and AI run it together, from the data foundation through every stage of the customer lifecycle.

MARKET + ACCOUNT DEFINITIONACCOUNT INTELLIGENCEREVENUE ORCHESTRATIONOPPORTUNITY PROGRESSIONCUSTOMER ONBOARDINGEXPANSION + RENEWAL
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Know what you need built?

Agent Development

We design and build production AI agents, agentic workflows and automation, with the evals and human checkpoints that make them trustworthy.

SDR AGENTPRESALES AGENTACCOUNT RESEARCH AGENTCAMPAIGN AGENTCUSTOMER SUPPORT AGENTRENEWAL AGENT
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Are AI answers recommending you?

AI Visibility & Agent Experience

We measure how AI answer engines describe and recommend your business, then fix what’s keeping you out of the answer.

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Free Assessment

See how AI answers describe you.

Submit a URL. The assessment reads your offering, finds your competitors, generates buyer-journey prompts you can edit, then queries AI answer engines and scores what comes back with insights you can execute against today.

Run your free assessment
01
Offering analysisYour product, positioning and competitive set, summarized from your site.
02
Prompt generationBuyer-journey prompts auto-written for each stage — yours to edit before the run.
03
Live model responsesReal answers pulled from all five engines.
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04
Scores and executive summaryMention Rate, Share of Voice, Citation Rate, and Citation Share — plus where to improve first.

The Agent-Ready Transformation Blueprint

Click a pillar

A practical framework for leading AI transformation, delivering measurable business value, and building capabilities that compound.

Pillar 01 · Drive the Transformation

Drive the Transformation

Successful AI transformation begins with leadership — not technology. Align executives, establish an operating model, and prepare your organization for change.

Leadership sequence
Executive Alignment
↓
AI Operating Model
↓
People & Change
What you build
AI North Star Strategy
Business Case for Change
AI Operating Model
Transformation Roadmap
Change Management Plan
Outcome

Leadership and team aligned around a shared AI vision with the operating model to execute it.

About

Built by operators, not observers.

After more than two decades leading scaled B2B transformations in large enterprise, we watched organizations respond to AI the same way they responded to every technology wave before it: as another tool to deploy.

Then we started building AI-native products and collaborating with agentic systems firsthand.

AI isn't just changing software. It's changing how work gets done and how buyers make decisions.

That's why AX Mechanics exists — to help organizations redesign both sides of that equation: how work happens inside the business, and how intelligent agents experience it outside.

Latest Thinking

All thinking →

Ready for the Agentic future?

Schedule a strategy session → Run your free AI Visibility Assessment